Keeping in view with the Robert Bosch Engineering and Business Solution Limited’s (RBEI) commitment to promote good practices and improve environmental quality, had organised a campaign “Byke A Ride” camp to create awareness on the goodness of cycling and encourage large number of associates to use cycle as their mode of commuting to office.
The objective of the campaign was to reverse the present trend of commuting to office in their individual vehicles which consume a lot of non renewable energies and emit a whole lot of pollutants thus affecting the quality of air in Bangalore.
The promotional activities began through posters displayed at various key points in our campus. This was a month (March) long campaign during which we had awareness creating drive among our associates regarding the positive aspects of cycling such as health, fitness, economy and most importantly the eco friendly way of commuting to the office.
We had organized various events and group discussions where in we invited members from Bangalore bikers Club in Bangalore, reputed bicycle dealers to facilitate associates biking interest. We created facility such as dedicated parking for cycles at Koramagala office.
We are happy to say that presently we have 12 associates commuting regularly to the office on their bikes. Through this campaign we are hoping to inspire many more to use Bicycle for commuting at least a few days in a week.
We envisage this campaign as a trend setting in Bangalore and probably RBEI is the first Corporate to have a campaign dedicated to Bicycling.
We look forward to many such campaigns in future in other Corporates also. We would be very happy to share our experiences and lessons learnt from this campaign with you all.
Posters from the event are available in the Poster Section
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